Nike's Air Force 1 and Air Max 1 Receive a Unique Branding Detail
Amy Duong — July 7, 2018 — Art & Design
References: fruition.tw & highsnobiety
Two of Nike's most staple footwear silhouettes receive removable patchwork branding details -- with the Air Force 1 and Air Max 1 getting a customizable logo makeover. The sportswear label draws inspiration from the concepts of DIY with the new launch coined as the 1-100 pack. The highlighting element of the range is the custom features, allowing consumers to remove and attach patchwork of the signature Swoosh and 'Nike' in iridescent, sparkly, and soft fuzzy accents.
The two silhouettes boast entirely white uppers constructed from leather materials enclosed with a tonal lacing system. The 1-100 pack will be available beginning July 7th for the price of $120 for the Air Force 1s and $140 USD for the Air Max 1s at retailers including Fruition.
The two silhouettes boast entirely white uppers constructed from leather materials enclosed with a tonal lacing system. The 1-100 pack will be available beginning July 7th for the price of $120 for the Air Force 1s and $140 USD for the Air Max 1s at retailers including Fruition.
Trend Themes
1. Customizable Footwear - The ability to remove and attach patchwork of the signature Swoosh and 'Nike' in various accents offers a disruptive innovation opportunity for the footwear industry to explore customizable options for small-batch production and e-commerce distribution.
2. DIY Branding - Nike's 1-100 pack concept draws inspiration from DIY culture, which could disrupt traditional branding strategies and create opportunities for partnerships with likeminded brands that value self-expression.
3. Modular Fashion - The removable patchwork design of Nike's sneakers follows the trend of modular fashion and allows for the opportunity to explore this concept in other articles of clothing or industrial designs.
Industry Implications
1. Footwear Industry - The customizable accents in Nike's Air Force 1 and Air Max 1 offers a disruptive innovation opportunity for footwear brands to explore personalized options for their customers and build more direct-to-consumer models.
2. Fashion Industry - The trend of modular fashion accelerated by Nike's removable patchwork sneakers creates a variety of innovation opportunities in the fashion industry such as upcycling, reducing waste, and creating collaborative business models.
3. Marketing Industry - The rising desire among consumers for DIY culture and self-expression provides new marketing opportunities for brands to rethink traditional branding strategies and create more interactive, customizable campaigns that resonate with younger generations.
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