Fashion Illustrators Try Their Hand at Remaking Ad Campaigns
Carla Pagliuca — April 26, 2010 — Marketing
References: dweb.repubblica.it
With pens, pencils, watercolors and notebooks, artists Jordi Labanda, Dyna Moe,Andrea Arrigoni, Blue Logan and Antonio Marras have decided to remake ad campaigns in an artistic way. Their illustrations (featured in the gallery above) have reinterpreted the popular advertisements of D Magazine.
Antonio Marras, the creative director of Kenzo, is an alchemist who blends and combines elements from Japanese kimonos to the film noir of the 30s.
Implications - You will that notice famous brands such as Chanel, L'Oreal and Maybelline are among the cheeky advertisements. It wouldn't be surprising if one of the featured brands fell in love with this innovative and new marketing idea. Replacing the usual models with colorful and eye-catching renderings is a great way to capture the attention of potential consumers.
Antonio Marras, the creative director of Kenzo, is an alchemist who blends and combines elements from Japanese kimonos to the film noir of the 30s.
Implications - You will that notice famous brands such as Chanel, L'Oreal and Maybelline are among the cheeky advertisements. It wouldn't be surprising if one of the featured brands fell in love with this innovative and new marketing idea. Replacing the usual models with colorful and eye-catching renderings is a great way to capture the attention of potential consumers.
Trend Themes
1. Artvertising Trend - Fashion illustrators are taking on ad campaigns by reimagining them in an artistic fashion, leading to a trend of 'artvertising'.
2. Illustrative Marketing Trend - The use of colorful and eye-catching illustrations in marketing campaigns is gaining traction, as it can captivate the attention of consumers.
3. Fashion Illustration Trend - Fashion illustration is a growing trend in the creative industry, with artists showcasing their skills in unique and innovative ways through their work.
Industry Implications
1. Advertising Industry - The advertising industry can benefit from using illustrations to reach a wider audience and break from traditional marketing methods.
2. Fashion Industry - Fashion brands can incorporate fashion illustration in their marketing campaigns to showcase their products in a visually stunning way.
3. Art Industry - The art industry can benefit from the increased demand for fashion illustration, offering new opportunities for artists to showcase their work in various mediums.
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