Arielle Vandenberg Launched the Vegan Rel Beauty Brand
Elena Rahman — January 28, 2022 — Fashion
References: relbeauty & beautypackaging
Rel Beauty is a new vegan beauty brand focused on delivering consumers clean ingredients. The latest cosmetic company is branded by Arielle Vandenberg, the host of Love Island. Vandenberg's new beauty brand includes a line of tinted lip balms.
As the winter weather persists, Arielle Vandenberg's line of lip balms aims to help nourish dry lips. Rel beauty's line of lip balms is delivered in generously oversized stick packages decorated in baby blue. The launch comes after the TV celebrity struggled to find tinted lip balms made with organic, clean, and vegan ingredients. Before the launch, Vandenberg personally tested the balms to ensure they had the exact consistency she was searching for. The lip balms are made with beeswax and a blend of shea butter.
Image Credit: Rel Beauty
As the winter weather persists, Arielle Vandenberg's line of lip balms aims to help nourish dry lips. Rel beauty's line of lip balms is delivered in generously oversized stick packages decorated in baby blue. The launch comes after the TV celebrity struggled to find tinted lip balms made with organic, clean, and vegan ingredients. Before the launch, Vandenberg personally tested the balms to ensure they had the exact consistency she was searching for. The lip balms are made with beeswax and a blend of shea butter.
Image Credit: Rel Beauty
Trend Themes
1. Vegan Beauty Brands - The trend of vegan beauty brands is growing as consumers become more conscious of the impact of their purchases on the environment and animal welfare.
2. Organic and Clean Ingredients - Consumers are demanding cosmetics with organic ingredients and clean formulas that do not contain harmful chemicals, creating opportunities for brands to differentiate themselves in the competitive beauty industry.
3. Celebrity-endorsed Beauty Products - Celebrity endorsement can increase brand awareness and drive sales, presenting a disruptive innovation opportunity for beauty startups looking to tap into the power of influencer marketing.
Industry Implications
1. Vegan Cosmetics Industry - The increasing demand for cruelty-free and organic beauty products presents an opportunity for companies to tap into the vegan cosmetics market.
2. Organic Beauty Industry - The trend towards clean and organic ingredients is driving growth in the organic beauty industry, creating opportunities for companies to cater to consumers who are focused on sustainability and environmental responsibility.
3. Influencer Marketing Industry - Influencer marketing is a growing industry as brands look to leverage the social media followings of celebrities and influencers to drive sales and create brand awareness.
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