Reigning Champ Honors Muhammad Ali with Its New Collection
Riley von Niessen — August 6, 2018 — Fashion
References: reigningchamp & hypebeast
Premium athletic apparel label Reigning Champ launched a new selection of apparel that celebrates the legacy of Muhammad Ali and his win against Sonny Liston back in 1964.
Due to this theme, many of the pieces in the collection include the year 1964 on them, as well as Ali's birth name, Cassius Clay. Included in the collection are a range of short sleeve hoodies that come in both black and gray colorways, comfortable tees, bomber jackets, joggers, sweat shorts, long sleeve crewneck shirts, and even athletic robes, which are similar in style to those worn by professional boxers.
The whole collection is available from the Reigning Champ online store, where pieces are available in sizes XS through XXL.
Due to this theme, many of the pieces in the collection include the year 1964 on them, as well as Ali's birth name, Cassius Clay. Included in the collection are a range of short sleeve hoodies that come in both black and gray colorways, comfortable tees, bomber jackets, joggers, sweat shorts, long sleeve crewneck shirts, and even athletic robes, which are similar in style to those worn by professional boxers.
The whole collection is available from the Reigning Champ online store, where pieces are available in sizes XS through XXL.
Trend Themes
1. Premium Athletic Apparel - Disruptive innovation opportunity: Develop sustainable materials for premium athletic apparel to meet the growing demand for eco-friendly fashion in the industry.
2. Athletic-inspired Streetwear - Disruptive innovation opportunity: Combine high-performance athletic features with urban streetwear aesthetics to create a new category of stylish and functional clothing.
3. Legacy Collaboration Collections - Disruptive innovation opportunity: Partner with iconic figures or brands to create limited-edition collections that appeal to nostalgia-driven consumers and generate buzz in the market.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore the use of 3D printing technology in fashion to revolutionize customization and production processes.
2. Sports Apparel - Disruptive innovation opportunity: Develop smart fabrics with embedded sensors to monitor performance and provide real-time feedback to athletes during training and competitions.
3. E-commerce - Disruptive innovation opportunity: Implement augmented reality technology to enhance the online shopping experience by allowing customers to virtually try on clothes before purchasing.
1.8
Score
Popularity
Activity
Freshness
