ASOS' Neon Long-Sleeve Tee is Inspired by Traffic Officers
References: asos & designtaxi
The inspiration behind this reflective shirt offering by e-commerce platform ASOS can be easily traced. It is apparent that the neon garment is informed by the uniforms of road safety personnel. Albeit a curious approach to contemporary streetwear fashion, there are a number of benefits to this piece. For example, it is definitely eye-catching, especially at night. For athletes that enjoy running in the evening, the reflective shirt can prove to be an affordable layering piece that will assure one is seen by vehicles.
ASOS' tee has a baggy silhouette that ultimately renders it unisex. Thus, the product can be noticed from afar, but it also proves to be a comfortable option to throw on for days that warrant a more casual, relaxed feel.
ASOS' tee has a baggy silhouette that ultimately renders it unisex. Thus, the product can be noticed from afar, but it also proves to be a comfortable option to throw on for days that warrant a more casual, relaxed feel.
Trend Themes
1. Reflective Streetwear - Opportunity for fashion brands to create high visibility and safety in trendy clothing lines.
2. Athletic Safety Gear - Opportunity to provide athletes with affordable and stylish safety gear that enhances visibility during low-light workouts.
3. Unisex Baggy Silhouettes - Opportunity for clothing brands to incorporate gender-neutral oversized fits in their collections.
Industry Implications
1. Fashion - Fashion brands can incorporate reflective streetwear and unisex baggy silhouettes into their clothing line to meet the demand for style and safety.
2. Athletic Apparel - Athletic apparel companies can design affordable athletic safety gear like reflective shirts for safety-conscious customers.
3. Online Retail - Opportunity for online retailers to offer reflective streetwear and unisex oversized fit clothing to fulfill the demands of safety and fashion-conscious customers.
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