Reese's Lovers Products are Back for National Lover's Day
Colin Smith — April 21, 2022 — Business
References: hersheyland & brandeating
Reese's has announced the return of two of its iconic Reese's Lovers Cups products for this National Lover's Day. National Lover's Day is a holiday that falls on April 23rd that encourages people to celebrate their love for their significant others. When it comes to Reese's peanut butter cups, the relationship is between chocolate and peanut butter. The two products the brand released are the Reese's Peanut Butter Lovers Cups and the Reese's Ultimate Peanut Butter Lovers Cups.
While all Reese's products incorporate both chocolate and peanut butter, the Reese's Lovers product line is intended to draw more attention to peanut butter. As such, the original cups feature a peanut butter cream layer on the top of the cup, while the ultimate cup features a peanut butter creme layer on top as well as a full peanut butter cream filling.
Image Credit: Reese's
While all Reese's products incorporate both chocolate and peanut butter, the Reese's Lovers product line is intended to draw more attention to peanut butter. As such, the original cups feature a peanut butter cream layer on the top of the cup, while the ultimate cup features a peanut butter creme layer on top as well as a full peanut butter cream filling.
Image Credit: Reese's
Trend Themes
1. Peanut Butter Lovers Products - Consumers are seeking unique variations of the classic Reese's peanut butter cup.
2. Celebratory Food Products - Food companies are capitalizing on holidays to create novelty or limited edition products.
3. Flavor-focused Product Lines - Companies are introducing product lines that emphasize a specific flavor or ingredient, such as peanut butter.
Industry Implications
1. Candy Industry - Companies in the candy industry have opportunities to create unique variations of classic products to attract consumers.
2. Food Manufacturing Industry - Food companies have opportunities to capitalize on holidays and special occasions to introduce new and unique products.
3. Snack Industry - Companies in the snack industry can introduce product lines that appeal to consumers' taste preferences and offer unique flavor combinations.
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