The Reebok x Marvel Sneakers are Full of Graphic Sole
Andrew Robertson — June 12, 2012 — Fashion
References: bitrebels & incrediblethings
While they may not endow you with superpowers, the Reebok x Marvel sneakers are the closest thing to practical, comic book-themed apparel. Unless you work in a daycare or costume shop, dressing up as a superhero may be not be an everyday possibility for you. The new Marvel-themed sneakers by Reebok offer an alternative, taking the color pattern from various comic book characters and incorporating it into a series of casual foot wear.
For those who are familiar with the Marvel universe, these shoes will be an instant conversation starter at the Comic-Con event expo. With a wide variety of characters to choose from, individuals can decide which Marvel personality they can relate to the most.
Like with collector's cards, the hero behind the design is pictured on the bottom of the shoes, so when someone asks "who are you wearing?" simply show them your sole.
For those who are familiar with the Marvel universe, these shoes will be an instant conversation starter at the Comic-Con event expo. With a wide variety of characters to choose from, individuals can decide which Marvel personality they can relate to the most.
Like with collector's cards, the hero behind the design is pictured on the bottom of the shoes, so when someone asks "who are you wearing?" simply show them your sole.
Trend Themes
1. Comic Book-themed Apparel - Opportunity for fashion brands to create clothing and accessories inspired by comic book characters.
2. Niche Collaboration - Possibility for brands to collaborate with niche industries, like Reebok partnering with Marvel, to create unique products.
3. Geek Culture Merchandise - Growing demand for merchandise that caters to geek culture, providing opportunities for brands to create products inspired by popular fandoms.
Industry Implications
1. Fashion - Fashion brands can tap into the comic book-themed apparel trend to create clothing and accessories that appeal to fans.
2. Entertainment - Entertainment companies can collaborate with fashion brands to create merchandise that aligns with popular comic book franchises.
3. Sports and Fitness - Sports and fitness brands can explore collaborations with comic book publishers or movie studios to create superhero-themed athletic wear and equipment.
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