The Reebok Aliens Cinema Pack Gives a Subtle Nod to the Iconic Film
Michael Hines — March 20, 2011 — Fashion
References: mita-sneakers.co.jp & highsnobiety
Reebok is paying homage to the classic sci-fi flick "Aliens" once again with the Reebok Aliens Cinema Pack. The Reebok Aliens Cinema Pack is a revival of the black Alien Stomper first worn by Ellen Ripley (Sigourney Weaver) and other employees aboard the Weyland-Yutani.
You've got to hand it to Reebok for going toe-to-toe with Adidas with the Cinema Pack. While Star Wars clearly is the bigger name, Reebok has responded with some solid shoes from some pretty big-named movie franchises, including Indiana Jones and the aforementioned Aliens.
The Reebok Aliens Cinema Pack isn't branded with anything identifying it with the film. You're going to have to be a sharp-eyed film fan or movie buff to spot these in the wild.
You've got to hand it to Reebok for going toe-to-toe with Adidas with the Cinema Pack. While Star Wars clearly is the bigger name, Reebok has responded with some solid shoes from some pretty big-named movie franchises, including Indiana Jones and the aforementioned Aliens.
The Reebok Aliens Cinema Pack isn't branded with anything identifying it with the film. You're going to have to be a sharp-eyed film fan or movie buff to spot these in the wild.
Trend Themes
1. Movie Franchise Collaborations - Companies can use popular movie franchises as a source of inspiration for product design and marketing.
2. Nostalgia Marketing - Brands can tap into consumer nostalgia for classic movies and other pop culture phenomena to develop new products and marketing campaigns.
3. Sneaker Culture - Sneaker enthusiasts and collectors continue to drive demand for unique and limited edition shoes inspired by popular culture.
Industry Implications
1. Fashion and Apparel - Fashion brands can collaborate with movie studios to create limited edition clothing and accessories inspired by iconic films.
2. Entertainment - Movies studios can license their intellectual property to fashion and apparel companies for creative new product collaborations.
3. Consumer Goods - Manufacturers of consumer goods such as shoes can tap into fan culture to create buzz and drive sales for their products.
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