The Redmoon Real Copy Offers Lower Price Points for Luxury Items
Meghan Young — July 7, 2010 — Fashion
References: queenscouture & swipelife
Up until recently, I've never been much of a leather fan. Yet now that I am, I can't help but appreciate the craftsmanship behind Redmoon Real Copy. A subsidiary line of Japanese label Redmoon Leather Products, the pieces from Redmoon Real Copy are available at lower price points for people who want, but can't afford, the brand's original line.
Redmoon Real Copy includes wallets, bags and much more. Right now, however, they're only available at Queen's Couture in Singapore, but if you're a true fan of the brand I'm sure you'll be able to track down more locations.
Redmoon Real Copy includes wallets, bags and much more. Right now, however, they're only available at Queen's Couture in Singapore, but if you're a true fan of the brand I'm sure you'll be able to track down more locations.
Trend Themes
1. Affordable Luxury - The trend towards creating subsidiary lines and less expensive alternatives to luxury brands is an opportunity for companies to tap into the growing consumer desire for high-quality products at more accessible price points.
2. Native-inspired Design - This trend presents an opportunity for companies to incorporate traditional designs and artisanal techniques into their products in order to appeal to consumers seeking unique and culturally rich items.
3. Craftsmanship Appreciation - As consumers become more interested in the story behind the products they purchase, there is an opportunity for businesses to highlight the craftsmanship and artistry involved in the production process.
Industry Implications
1. Fashion - The fashion industry can benefit from creating lower-priced spinoff lines that offer accessible luxury and a unique brand narrative.
2. Accessories - By incorporating native-inspired designs into accessories, companies can offer consumers unique and culturally significant products that stand out in a crowded market.
3. Retail - Efforts to highlight the artistry and craftsmanship involved in the production of products can enhance the retail experience and add value for consumers looking for more than just a purchase.
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