Jeremy Gutsche — April 25, 2006 — Tech
Oakley founder Jim Jannard released his latest project today, the RED ONE camera. The RED ONE video camera features an 11.4 Megapixel sensor, more than 5x greater than the average high-end HD camera. The system is modular, upgradable, and looks like it was designed for space. The expected MSRP is around $17,500.
So how do you justify such a grand price for a camera? RED notes, "Typical high-end HD camcorders have 2.1M pixel sensors and record with 3:1:1 color subsampled video at up to 30fps. We deliver 11.4M pixels at up to 60fps and record RAW, or 2x over-sampled HD in 4:4:4 or 4:2:2 – your choice. That's more than 5 times the amount of information available every second and a vastly superior recording quality."
Okay, so I'm convinced. PLUS, the camera itself looks pretty bad ass.
So how do you justify such a grand price for a camera? RED notes, "Typical high-end HD camcorders have 2.1M pixel sensors and record with 3:1:1 color subsampled video at up to 30fps. We deliver 11.4M pixels at up to 60fps and record RAW, or 2x over-sampled HD in 4:4:4 or 4:2:2 – your choice. That's more than 5 times the amount of information available every second and a vastly superior recording quality."
Okay, so I'm convinced. PLUS, the camera itself looks pretty bad ass.
Trend Themes
1. Modular Camera Systems - The RED ONE camera's modular design presents an opportunity for other camera manufacturers to create and market modular systems that allow for easy upgradability and customization.
2. High-pixel Video Sensors - The RED ONE camera's 11.4 megapixel sensor showcases the potential for high-pixel video sensors to become the new standard in multimedia production.
3. RAW Video Recording - The RED ONE camera's ability to record in RAW presents an opportunity for other camera manufacturers to develop and market similar products with high-quality, uncompressed recording capabilities.
Industry Implications
1. Film and Video Production - The RED ONE camera's high-quality recording capabilities and modular design present an opportunity for companies in the film and video production industry to invest in cutting-edge equipment that offers superior recording quality and customization options.
2. Consumer Camera Manufacturing - The success of the RED ONE camera demonstrates the potential of high-end consumer camera manufacturing and the market for customers willing to pay a premium for top-of-the-line products.
3. Technology Product Development - The RED ONE camera's groundbreaking technology presents an opportunity for companies in the technology industry to invest in and develop new, innovative products that push the boundaries of what is possible with multimedia recording and production.
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