Hillshire Farm Enters the Metaverse with the Launch of 'Red Barn'
Niko Pajkovic — October 26, 2022 — Tech
References: landvault.io & prnewswire
Hillshire Farm, an American meat brand that was founded in 1934, has officially entered the metaverse with the launch of the 'Red Barn,' an immersive gaming experience that will be hosted in Decentraland. According to a recent press release, a non-playable character (NPC) inspired by real Hillshire farmers will welcome virtual guests to the Red Barn and provide them with information on the objective and important sites to explore in the game.
"We wanted to create an engaging experience for consumers that matches the level of care and craftsmanship we put into each of our products," said Courtney Ballantini, Vice President of Marketing Communications with Tyson Foods. "Virtual reality gives marketers a new way to creatively bring brands to life while providing entertainment value."
Players will have the chain to collect special Hillshire Farm brand wearables in-game by earning "Barn Bucks," a non-cash in-game currency. Examples of these unique wearables include 'The Rope Sausage Belt' and 'The Farm Overalls.'
Image Credit: LandVault
"We wanted to create an engaging experience for consumers that matches the level of care and craftsmanship we put into each of our products," said Courtney Ballantini, Vice President of Marketing Communications with Tyson Foods. "Virtual reality gives marketers a new way to creatively bring brands to life while providing entertainment value."
Players will have the chain to collect special Hillshire Farm brand wearables in-game by earning "Barn Bucks," a non-cash in-game currency. Examples of these unique wearables include 'The Rope Sausage Belt' and 'The Farm Overalls.'
Image Credit: LandVault
Trend Themes
1. Metaverse Gamification - The use of gamification in immersive metaverse experiences opens up new ways for brands to engage with consumers in virtual environments.
2. Virtual Branded Wearables - Virtual wearables as rewards in gamified experiences presents an opportunity for brands to extend their presence beyond physical products and into the virtual world.
3. Non-fungible Tokens for Digital Collectibles - The use of non-fungible tokens (NFTs) in virtual experiences can create a new revenue stream for brands through the sale of unique, digital collectibles.
Industry Implications
1. Meat Processing Industry - Meat processing companies can explore immersive gamification experiences to engage with consumers and extend their brand presence.
2. Virtual Reality Industry - Virtual reality companies can help brands create immersive experiences that allow consumers to interact with their products in a virtual environment.
3. Blockchain Industry - The blockchain industry can collaborate with brands to create unique digital collectibles using non-fungible tokens (NFTs) for use in immersive virtual experiences.
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