This Initiative Gives Succulents a New Chapter by Recycling Old Books
Alyson Wyers — September 27, 2014 — Eco
References: growingbooks.bigcartel & psfk
By recycling old books, this initiative is turning worn out literature into pretty planters. Conceived by Australians Luke Hallaways and Jeremy Ward, Growingbooks gives succulents a second chance while also reducing waste.
People often have a difficult time getting rid of books, especially if they are literally falling apart. The simplistic design involves cutting a hole in the center of the tomes and placing a cactus or similar plant inside. In this way, charming home decor can be created by recycling old books.
Within Australia Growingbooks sells DIY kits so you can make your own planters. The duo have also established a business by sourcing books locally, creating the planters themselves and selling them as gifts with a burgeoning online market.
People often have a difficult time getting rid of books, especially if they are literally falling apart. The simplistic design involves cutting a hole in the center of the tomes and placing a cactus or similar plant inside. In this way, charming home decor can be created by recycling old books.
Within Australia Growingbooks sells DIY kits so you can make your own planters. The duo have also established a business by sourcing books locally, creating the planters themselves and selling them as gifts with a burgeoning online market.
Trend Themes
1. Literary Upcycling - Opportunity to explore the trend of repurposing old books into creative planters, offering unique and eco-friendly home decor options.
2. Sustainable Home Decor - Exploring the growing trend of using recycled materials to create aesthetically pleasing products, such as planters made from old books.
3. DIY Green Projects - Increasing demand for do-it-yourself kits that allow individuals to repurpose old books into planters, providing an opportunity for creative expression and sustainable living.
Industry Implications
1. Eco-friendly Home Decor - A potential disruptive innovation opportunity for companies in the home decor industry to incorporate sustainable practices and offer unique products made from recycled materials, such as book planters.
2. DIY Crafting - The rise in popularity of DIY projects opens an opportunity for craft businesses to provide kits and materials for repurposing old books into creative planters.
3. Sustainable Gift Market - The growing market for eco-conscious gifts creates an opportunity for businesses to offer planters made from recycled books as unique and environmentally friendly gift options.
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