'RecycleToCoin' Rewards Recycling with Cryptocurrency and Gift Cards
Michael Hemsworth — February 7, 2018 — Eco
References: recycletocoin & springwise
Recycling is just one of the many ways that consumers can work to make their actions more impactful, so the 'RecycleToCoin' program has been created to help make it much more appealing for everyone.
The program works by rewarding users for recycling by providing them with rewards in the form of cryptocurrency, eGift cards and much more. The money they earn can also be donated to Plastic Bank, which is an organization that is fighting on a global scale against poverty and plastic waste.
The 'RecycleToCoin' program identifies the increased need for ways to encourage consumer recycling and social accountability. As the need for more effective ways to decrease consumption and encourage recycling increase in the face of pollution and climate change, we could see similar solutions coming about.
The program works by rewarding users for recycling by providing them with rewards in the form of cryptocurrency, eGift cards and much more. The money they earn can also be donated to Plastic Bank, which is an organization that is fighting on a global scale against poverty and plastic waste.
The 'RecycleToCoin' program identifies the increased need for ways to encourage consumer recycling and social accountability. As the need for more effective ways to decrease consumption and encourage recycling increase in the face of pollution and climate change, we could see similar solutions coming about.
Trend Themes
1. Consumer Recycling Incentives - The 'RecycleToCoin' program demonstrates the trend of rewarding consumers for recycling, opening opportunities for other similar incentivized recycling programs.
2. Cryptocurrency Rewards - By providing cryptocurrency as a reward, 'RecycleToCoin' taps into the trend of integrating digital currencies into everyday activities, presenting opportunities for other cryptocurrency-based incentive programs.
3. Sustainable Consumption Awareness - The 'RecycleToCoin' program highlights the trend of increasing awareness and accountability towards sustainable consumption, creating opportunities for other initiatives that promote responsible resource usage.
Industry Implications
1. Waste Management - The 'RecycleToCoin' program's focus on recycling opens up opportunities for waste management companies to explore innovative approaches in incentivizing recycling and waste reduction.
2. Fintech - 'RecycleToCoin' introduces the use of cryptocurrency as rewards, presenting opportunities for FinTech companies to develop platforms that integrate digital currencies into various consumer activities, including recycling programs.
3. Environmental Non-profit - The partnership between 'RecycleToCoin' and Plastic Bank shows the potential for environmental non-profit organizations to collaborate and leverage technology to promote sustainable initiatives and create positive social impact.
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