HBO Launches Free 'Recommended By Humans' Tool
Grace Mahas — August 8, 2019 — Business
References: humanreco.hbo & lifehacker
HBO, the American premium cable and satellite television network, recently announced the launch of its new, free streaming service -- 'Recommended By Humans.'
The platform allows anyone to stream up to 50 movies, episodes, and documentaries, however, the available content has a catch -- it all has to have been recommended by someone else. Recommended By Humans also includes comments and video testimonials from viewers to give users a sense of whether or not they will enjoy the show. Moreover, for series, the streaming platform only allows users to watch the first episode.
There has been an increase in free streaming services supported by ad-based revenue, so it's only natural that HBO would try to enter the free streaming market with its own platform. In addition, by limiting the number of content an individual can view, it could entice viewers to commit to purchasing the subscription to continue enjoying the programs.
Image Credit: Shutterstock
The platform allows anyone to stream up to 50 movies, episodes, and documentaries, however, the available content has a catch -- it all has to have been recommended by someone else. Recommended By Humans also includes comments and video testimonials from viewers to give users a sense of whether or not they will enjoy the show. Moreover, for series, the streaming platform only allows users to watch the first episode.
There has been an increase in free streaming services supported by ad-based revenue, so it's only natural that HBO would try to enter the free streaming market with its own platform. In addition, by limiting the number of content an individual can view, it could entice viewers to commit to purchasing the subscription to continue enjoying the programs.
Image Credit: Shutterstock
Trend Themes
1. Ad-supported Streaming - There is an increasing trend towards ad-supported streaming services, providing a potential opportunity for other companies to enter this market.
2. Recommendation-based Platforms - The launch of HBO's 'Recommended By Humans' highlights the trend of recommendation-based platforms, suggesting the potential for other industries to incorporate personalized recommendations into their products or services.
3. Limited Content Access - The concept of limiting content access, as seen in HBO's streaming platform, presents an opportunity for other industries to implement restricted viewing options to entice customers into making a purchase or subscription.
Industry Implications
1. Streaming Services - The rise of ad-supported streaming services can provide new opportunities for companies to enter the streaming industry, offering free content with advertisements.
2. Technology and Entertainment - The emergence of recommendation-based platforms like HBO's 'Recommended By Humans' can disrupt the technology and entertainment industries, encouraging other companies to develop personalized recommendation systems.
3. Subscription-based Services - The use of limited content access to drive subscriptions, as demonstrated by HBO's streaming platform, has the potential to disrupt various subscription-based industries, prompting them to explore exclusive or restricted viewing options.
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