The Rebecca Project for Human Rights Fights for Vulnerable Girls
Summer Luu — December 12, 2010 — Marketing
References: rebeccaproject.org & thedailybeast
The Rebecca Human Project for Human Rights has already taken down Craiglist’s “Erotic Section” page and is moving onto its next initiative: taking down Backpages.com, which has now become the U.S.' largest online sexual marketplace.
Last month, The Rebecca Project ran shocking ads in Village Voice Media-owned papers featuring a man holding a sign stating, “I paid for sex with a 14-year-old child I found on Backpage.” The ad was based on an actual situation involving a real 14-year old girl, who is now suing her own pimp from Missouri for the underage trafficking aid in Backpages.com.
Last month, The Rebecca Project ran shocking ads in Village Voice Media-owned papers featuring a man holding a sign stating, “I paid for sex with a 14-year-old child I found on Backpage.” The ad was based on an actual situation involving a real 14-year old girl, who is now suing her own pimp from Missouri for the underage trafficking aid in Backpages.com.
Trend Themes
1. Online Sexual Marketplace - Disruptive innovation opportunity: Develop a secure and regulated online platform for adult entertainment to ensure the safety and well-being of individuals involved.
2. Anti-trafficking Initiatives - Disruptive innovation opportunity: Utilize advanced technology solutions such as AI and blockchain to track and prevent human trafficking activities on online platforms.
3. Awareness Advertising - Disruptive innovation opportunity: Create impactful advertising campaigns that raise awareness about the realities and dangers of online predator activities, targeting both perpetrators and potential victims.
Industry Implications
1. Technology - Disruptive innovation opportunity: Collaborate with law enforcement agencies and NGOs to leverage emerging technologies and develop tools that can combat online human trafficking effectively.
2. Advertising - Disruptive innovation opportunity: Innovate creative strategies and visual storytelling techniques to generate powerful anti-predator campaigns that capture public attention and drive behavioral change.
3. Legal - Disruptive innovation opportunity: Advocate for stronger legislation and policies to hold online platforms accountable for facilitating illegal activities like underage trafficking, urging collaboration between tech companies and legal authorities.
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