Livefyre's Storify 2 Lets Creators Publish Real-Time Stories
Alyson Wyers — March 2, 2016 — Marketing
References: web.livefyre & venturebeat
Even though Livefyre acquired Storify years ago, the social aggregator is now being upgraded so even newsrooms can publish real-time stories. Storify 2 is designed to provide "content teams the tools to create their own evergreen and live blog stories, uniting traditional storytelling with engaged audiences." This has applications for both brands and publishers in a content-driven marketing industry.
The new Storify allows for live collaboration, with multiple editors being able to update, review and publish pieces from any place. The mobile app enables content creators to publish real-time stories on the go as well. Whether you have more of a journalism focus and want to get important, breaking news stories out there, want to live blog an event, are running a hashtag-based campaign or doing a Q & A session, there are many uses to this new platform.
The new Storify allows for live collaboration, with multiple editors being able to update, review and publish pieces from any place. The mobile app enables content creators to publish real-time stories on the go as well. Whether you have more of a journalism focus and want to get important, breaking news stories out there, want to live blog an event, are running a hashtag-based campaign or doing a Q & A session, there are many uses to this new platform.
Trend Themes
1. Real-time Storytelling - The upgrade of Storify 2 allows content teams to create real-time stories, offering opportunities for brands and publishers to engage with their audiences.
2. Mobile Publishing - The new Storify mobile app enables content creators to publish real-time stories on the go, providing convenience and flexibility.
3. Collaborative Editing - The live collaboration feature of Storify 2 allows multiple editors to update, review, and publish pieces from any location, promoting efficient content creation.
Industry Implications
1. News and Media - Newsrooms can leverage the Storify 2 platform to publish real-time news stories, enhancing their journalism capabilities.
2. Marketing and Advertising - Brands can utilize Storify 2 to create hashtag-based campaigns, live blog events, and engage with their audiences through evergreen and live stories.
3. Technology and Software - The upgrade of Storify 2 presents opportunities for software developers to create innovative tools and features for real-time storytelling and content publishing platforms.
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