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High-Quailty Cosmetic Brushes

Clean the Sky - Positive Eco Trends & Breakthroughs

The Real Techniques Artist Essentials Brush Set is Cruelty-Free

— August 26, 2020 — Fashion
To achieve a flawless makeup look, it's important to have the right tools and the new Real Techniques Artist Essentials brush set contains everything you need for a stunning appearance. Made from UltraPlush synthetic bristles, this set is not only easy to clean but also actually-free and vegan-approved.

The five-piece set includes everything necessary for foundation, contouring, highlighter, blush, liner, and lipstick. The RT 217 Expert Edge Large boasts a symmetrical cut featuring 5 unique edges; the RT 421 Soft Accent offers soft, tapered cut; the RT 420 Spotlight Fan features a precision fan shape; the RT 317 SMudge Liner has thing angled bristles; and the RT 425 Lip Smudges provides dense, domed bristles.

The new Real Techniques Artist Essentials brush set is available online and in select retailers.
Trend Themes
1. Vegan Beauty Tools - The rise of veganism creates an opportunity to offer cruelty-free and vegan-approved cosmetic brushes to conscious consumers.
2. Multi-purpose Cosmetic Brushes - Offering cosmetic brushes that serve multiple purposes can cater to consumers looking for convenience and cost-effective products.
3. Online Sales of Cosmetic Brushes - The shift towards online shopping presents an opportunity for cosmetic brush brands to focus on digital sales, provided the development of shipping models that secure the integrity and safety of the delicate products.
Industry Implications
1. Cosmetics - As the demand for eco-friendly and vegan cosmetics rise, brands who actively engage with cruelty-free and vegan consumers will gain a competitive advantage.
2. E-commerce - With more consumers opting to buy products online, the beauty industry must adapt to ensure the online shopping experience is efficient and enjoyable.
3. Logistics - For online sales of cosmetic brushes, Logistic companies can create specialized delivery methods to ensure seamless shipping and delivery processes.
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