Real Handful Air Nuts Come in Four Flavor Options
Michael Hemsworth — March 8, 2022 — Marketing
References: realhandful & foodbev
The Real Handful Air Nuts are being launched by the UK-based brand to provide consumers with a flavorful yet decidedly lighter way to satiate their hunger between meals. The snacks are crafted with 83% peanuts in the recipe that have been combined with additional ingredients and aerated to give them a formula that is 60% lighter than regular nut alternatives on the market. The snack comes in four flavors including Cheese & Onion, Salt & Black Pepper, Sea Salted and Hot Chilli.
Co-Founder Joe Taylor spoke further on the new Real Handful Air Nuts saying, "We passionately believe that we can help double the nut snacking category in the UK, a £771m opportunity which would have a huge macro-nutritional benefit for the UK population and is endorsed by nut snacking’s compliance with the HFSS legislation. However, nut snacking hasn’t changed for decades and the fact that nuts are fried and roasted in oil has created some negative health associations in the mind of consumers, particularly younger consumers.”
Co-Founder Joe Taylor spoke further on the new Real Handful Air Nuts saying, "We passionately believe that we can help double the nut snacking category in the UK, a £771m opportunity which would have a huge macro-nutritional benefit for the UK population and is endorsed by nut snacking’s compliance with the HFSS legislation. However, nut snacking hasn’t changed for decades and the fact that nuts are fried and roasted in oil has created some negative health associations in the mind of consumers, particularly younger consumers.”
Trend Themes
1. Aerated Snacks - Opportunity for creating innovative and healthier snack options by using aerating technology in food products to create light and crispy textures
2. Peanut-based Snacks - Opportunity for creating a wide range of snack products that primarily feature peanuts as the main ingredient due to their popularity and versatility
3. Alternative Snacking Options - Opportunity for businesses to meet the growing demand for alternative and healthier snack options by offering products that provide unique flavor experiences
Industry Implications
1. Snack Food Industry - Opportunity for established snack food companies to improve their product offerings by incorporating aerated technology to create lighter and healthier options
2. Peanut Industry - Opportunity for peanut industry players to capitalize on the growing demand for peanuts as a versatile and healthy snack option by partnering with snack food companies to develop new products
3. Health Food Industry - Opportunity for businesses in the health food industry to expand their offerings by creating unique and healthy snack options that cater to a growing consumer base seeking alternatives to traditional snacks
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