The Real Complainers Vote Campaign Asks People to Walk the Walk
Meghan Young — November 1, 2012 — Marketing
References: takethirdstreet & ibelieveinadv
The Real Complainers Vote campaign gives Americans some tough love. Although it basically encourages people to complain, it tells them to complain constructively like an adult rather than a whining baby. With statements like, "Give a f*ck then give 'em sh*t" and "If you aren't complaining about something, you're not paying attention to anything," the print ads hope to open people's eyes when it comes to their duty as free people to vote.
Created by Third Street, an ad agency based in Chicago, United States, the Real Complainers Vote campaign sends another, more subtle message: Complaining can lead to changes, which is exactly what complainers really want, right? If people are willing to talk the talk, they should also walk the walk.
Created by Third Street, an ad agency based in Chicago, United States, the Real Complainers Vote campaign sends another, more subtle message: Complaining can lead to changes, which is exactly what complainers really want, right? If people are willing to talk the talk, they should also walk the walk.
Trend Themes
1. Constructive Complaining - Brands can embrace customer feedback and create products/services that cater to their complaints.
2. Change Through Complaining - Businesses can leverage consumer complaints to implement positive changes in their operations and brand values.
3. Citizen Duty - Companies can create campaigns that raise awareness about civic responsibilities and encourage the electorate to participate in democratic processes.
Industry Implications
1. Advertising - Ad agencies can create campaigns that use unconventional methods to raise awareness about political issues and engage audiences.
2. Online Retail - E-commerce platforms can leverage customer feedback to refine their products/services and improve customer experiences.
3. Nonprofits - Nonprofits organizations can launch campaigns that educate the public about their civic duties and the impact of their participation on policy-making.
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