The ‘Lover' Line
Going Like Sixty — November 20, 2008 — Fashion
References: net-a-porter
The designers that Kirsten Dunst and Michelle Williams love are selling the 'Love Bomb' collection in stores now. Susien Chong and Nic Briand started the 'Lover' brand clothing line in a tiny cubby in an Australian market.
Now loved by magazines from Vogue to Vice, the two designers are featuring romantic and feminine looks using ruffles and embroidery along with sheer blouses.
Implications - The Lover line has shapeless silhouettes that are accented by pleats across the chest. The shapeless tops come in a limited, but elegant color palette of grey, beige and white. Donning grey stockings, the models look casual-chic and ready for a day of relaxation and ease.
Now loved by magazines from Vogue to Vice, the two designers are featuring romantic and feminine looks using ruffles and embroidery along with sheer blouses.
Implications - The Lover line has shapeless silhouettes that are accented by pleats across the chest. The shapeless tops come in a limited, but elegant color palette of grey, beige and white. Donning grey stockings, the models look casual-chic and ready for a day of relaxation and ease.
Trend Themes
1. Romantic Winter Dresses - Disruptive innovation opportunity: Explore incorporating ruffles and embroidery into winter dress designs for a romantic and feminine aesthetic.
2. Sheer Blouses - Disruptive innovation opportunity: Experiment with incorporating sheer fabrics in blouse designs to create a delicate and ethereal look.
3. Limited Color Palette - Disruptive innovation opportunity: Develop clothing lines with a limited, yet elegant color palette like grey, beige, and white to create a timeless and sophisticated appeal.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Tap into the fashion design industry by creating new collections inspired by romantic winter dresses and incorporating ruffles and embroidery.
2. Textile Manufacturing - Disruptive innovation opportunity: Innovate in the textile manufacturing industry by exploring new techniques to create sheer fabrics that are both comfortable and visually appealing.
3. Retail Fashion - Disruptive innovation opportunity: Enter the retail fashion industry by curating clothing lines with a limited color palette, offering customers a timeless and refined shopping experience.
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