R+CO Recently Came Out with a New Shampoo and Conditioner
Riley von Niessen — March 23, 2018 — Fashion
References: net-a-porter & net-a-porter
R+CO, a hairdressing collective that creates products based around nourishment, high-quality ingredients, and unique modern branding, recently came out with a new shampoo and conditioner, which are great to use together.
The products are a part of the brand's Television series, with the theme reflected in the branding that covers the bottles in the form of large labels. Both the shampoo and conditioner are suitable for all hair types, and contain subtle scents of cardamom, pineapple, tangerine, and lavender.
The shampoo is formulated with "Juniper Berry, Glycerin and Babassu Seed Oil," which helps to soften and strengthen the hair. The conditioner is also formulated with these ingredients, and is also "free from parabens, sulfates, petroleum, mineral oils." Due to how gentle the formulas are, those with color-treated hair can use them without worry too.
The products are a part of the brand's Television series, with the theme reflected in the branding that covers the bottles in the form of large labels. Both the shampoo and conditioner are suitable for all hair types, and contain subtle scents of cardamom, pineapple, tangerine, and lavender.
The shampoo is formulated with "Juniper Berry, Glycerin and Babassu Seed Oil," which helps to soften and strengthen the hair. The conditioner is also formulated with these ingredients, and is also "free from parabens, sulfates, petroleum, mineral oils." Due to how gentle the formulas are, those with color-treated hair can use them without worry too.
Trend Themes
1. Nourishing Hair Care - The trend of creating hair care products with nourishing ingredients and gentle formulas presents opportunities for brands to develop innovative and effective solutions for hair health.
2. Unique Branding - The trend of incorporating unique and modern branding elements in hair care products opens up disruptive innovation opportunities for brands to differentiate themselves and attract customers.
3. Clean Beauty - The trend of formulating hair care products without harmful ingredients like parabens and sulfates allows for disruptive innovation in the clean beauty industry, encouraging brands to develop safer and more sustainable options.
Industry Implications
1. Hair Care - The hair care industry can embrace the trend of creating nourishing hair products by exploring innovative formulations and ingredients that cater to different hair types and address specific hair concerns.
2. Beauty and Personal Care - The beauty and personal care industry can leverage unique branding strategies to create disruptive innovations that resonate with consumers and differentiate their products in a crowded market.
3. Clean Beauty - The clean beauty industry can capitalize on the trend of formulating hair care products without harmful ingredients by developing effective and eco-friendly alternatives that appeal to conscious consumers.
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