Cutting Edge
Going Like Sixty — June 15, 2008 — Fashion
References: trenddelacreme & todaystoptrend
When cocaine was just hitting the fashionable circles, it was chic to wear a razor blade to show that one was among the coke “elite." Now the goth/punk/emo crowd has adopted the double edge razor blade as a sign of suicide, hurting yourself, and living on the edge. Blades as fashion is bleeding back into the mainstream. The blades are showing up as pendants, bracelets, and earrings.
Implications - These razor blade accessories demonstrate how certain products obtain new meaning when moved throughout various social circles. Companies can take advantage of these patterns and take an overused commodity then reinvent it to appeal to an alternative social group.
Implications - These razor blade accessories demonstrate how certain products obtain new meaning when moved throughout various social circles. Companies can take advantage of these patterns and take an overused commodity then reinvent it to appeal to an alternative social group.
Trend Themes
1. Razor Blade Accessories - The trend of using razor blades as fashion accessories is gaining popularity across alternative social groups.
2. Symbolic Significance of Products - The adoption of razor blades as symbols for edginess and rebellion highlights the potential for products to obtain new meanings within different social circles.
3. Reimagining Everyday Commodities - The reinvention of overused commodities like razor blades as fashionable items presents disruptive innovation opportunities for companies.
Industry Implications
1. Fashion Accessories - The fashion industry can tap into the trend of razor blade accessories and create unique and edgy products for alternative social groups.
2. Jewelry - Jewelry makers can incorporate razor blades into their designs, catering to the growing demand for unconventional and edgy accessories.
3. Personal Care Products - Companies in the personal care industry can explore the concept of razor blade accessories to create innovative and appealing grooming products.
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