RATS Fall/Winter 2012 Lookbook Shows Dark City Street Fashion
Trenton Millar — September 4, 2012 — Fashion
The RATS Fall/Winter 2012 lookbook shows off the brand's signature dark and grungy fashion styling. The lookbook, named BADMOON RISING after the CCR single, is shot on city streets in black and white, which conveys the night time, underground vibe of the collection.
The collection itself includes a range of different types of jackets from waist-length trench coats to jean jackets and leather jackets. The RATS Fall/Winter 2012 collection also includes some great accessories, like an anchor pendant necklace and a skull ring.
RATS creates its clothes around the concept of the underbelly of life -- life isn't always pretty and fashion shouldn't be either. The models in the RATS Fall/Winter 2012 lookbook are seen drinking in the city streets, which is illegal in many places but, at least RATS ensure you look good doing it.
The collection itself includes a range of different types of jackets from waist-length trench coats to jean jackets and leather jackets. The RATS Fall/Winter 2012 collection also includes some great accessories, like an anchor pendant necklace and a skull ring.
RATS creates its clothes around the concept of the underbelly of life -- life isn't always pretty and fashion shouldn't be either. The models in the RATS Fall/Winter 2012 lookbook are seen drinking in the city streets, which is illegal in many places but, at least RATS ensure you look good doing it.
Trend Themes
1. Dark Street Fashion - Opportunity for brands to explore edgy and unconventional fashion styles inspired by the underground scene.
2. Grungy Styling - Disruptive innovation opportunity to incorporate rough and worn-out elements into fashion design, reflecting a rebellious and nonconformist attitude.
3. Accessories with Attitude - Potential for creating unique and bold accessories that complement the dark and gritty streetwear fashion trend.
Industry Implications
1. Fashion - Fashion brands can tap into the demand for alternative and rebellious styles, offering edgy collections to a niche market.
2. Jewelry - Opportunity to design and produce unconventional accessories, such as skull rings and pendant necklaces, that cater to customers seeking edgy and distinctive pieces.
3. Photography - Photographers can experiment with black and white street photography to capture the raw and underground essence of fashion, creating evocative lookbooks and campaigns.
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