The RAM 1500 Mossy Oak Stuns Viewers At The 2014 Detroit Auto Show
Kristina Marković — January 16, 2014 — Autos
If you're a hunting, fishing, camo-print and Duck Dynasty enthusiast, the Dodge RAM 1500 Mossy Oak special-edition truck is your match made in heaven!
Camouflage-maker Mossy Oak collaborated with RAM to produce a one-of-a kind camo-print detailed truck. The panels, bedcaps, tailgate are camouflage clad. The exterior options include Black, Black Gold Pearl, Prairie Pearl and Gold Pearl. It's equipped with RAMBox bedside lockable bins, in both 5.7- and 6.4 bed lengths.
The interior is just as wild as the exterior, covered in camo-print throughout the center stack and door panels. Seeing as many RAM 1500 owners tend to be an outdoorsy bunch, the automaker is catering to its demographic in a brilliant way. The special edition package is going to be available in the 4x4 Crew Cab model and the popular RAM Outdoorsman model.
The earth-toned trucks are scheduled to arrive at dealerships in early 2014. Grab your camping gear and hop into a decked out RAM 1500 Mossy Oak this year.
Camouflage-maker Mossy Oak collaborated with RAM to produce a one-of-a kind camo-print detailed truck. The panels, bedcaps, tailgate are camouflage clad. The exterior options include Black, Black Gold Pearl, Prairie Pearl and Gold Pearl. It's equipped with RAMBox bedside lockable bins, in both 5.7- and 6.4 bed lengths.
The interior is just as wild as the exterior, covered in camo-print throughout the center stack and door panels. Seeing as many RAM 1500 owners tend to be an outdoorsy bunch, the automaker is catering to its demographic in a brilliant way. The special edition package is going to be available in the 4x4 Crew Cab model and the popular RAM Outdoorsman model.
The earth-toned trucks are scheduled to arrive at dealerships in early 2014. Grab your camping gear and hop into a decked out RAM 1500 Mossy Oak this year.
Trend Themes
1. Camo-print Interior Design - Opportunity for interior design companies to incorporate camo-print in home decor to cater to hunting and outdoor enthusiasts.
2. Collaborative Brand Partnerships - Opportunity for brands to collaborate on special edition products to cater to specific niche markets, like the collaboration between Mossy Oak and RAM for the camo-clad pickup truck.
3. Catering to Outdoor Enthusiasts - Opportunity for outdoor gear and equipment companies to create specialized products tailored to the needs and preferences of outdoor enthusiasts, as demonstrated by RAM's special edition truck for hunters.
Industry Implications
1. Automotive - Potential for automotive companies to introduce special edition vehicles tailored to specific interests or demographics, like RAM's camo-clad pickup truck for outdoor enthusiasts.
2. Home Decor - Opportunity for home decor companies to incorporate camo-print in their products to cater to the growing demand from hunting and outdoor enthusiasts for unique interior designs.
3. Outdoor Gear - Opportunity for outdoor gear and equipment companies to create specialized products, like camping gear and accessories, tailored to the needs and preferences of outdoor enthusiasts, as demonstrated by the collaboration between Mossy Oak and RAM for the camo-clad pickup truck.
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