The Ralph Lauren Bear Makes a Comeback
Katie Pagnotta — January 4, 2013 — Fashion
References: ralphlauren & eclechick
The Ralph Lauren bear may have been a popular fixture of fashion in the 90s, but the little bugger is back and with a vengeance. Successful American retailer Ralph Lauren has decided the cutesy mascot bear should no longer be extinct and has decided to resurrect the figure in upcoming collections.
A line of sweaters adorned with bears dressed up in a variety of preppy outfits has already hit the shelves. The jumpers are done in knit and cotton and feature intricate interwoven designs. The sweaters are playful, absolutely adorable and can be worn by children and adults alike.
Don’t be surprised when you see someone walking down the street in a Ralph Lauren bear sweater because they are back for good.
A line of sweaters adorned with bears dressed up in a variety of preppy outfits has already hit the shelves. The jumpers are done in knit and cotton and feature intricate interwoven designs. The sweaters are playful, absolutely adorable and can be worn by children and adults alike.
Don’t be surprised when you see someone walking down the street in a Ralph Lauren bear sweater because they are back for good.
Trend Themes
1. Preppy Childlike Apparel - The resurrection of the Ralph Lauren bear as a fashion icon presents opportunities for clothing brands to embrace the trend of childlike, playful designs in adult clothing.
2. Nostalgic Fashion Comebacks - The return of the Ralph Lauren bear shows the potential for other iconic 90s fashion trends to make a comeback in today's market.
3. Knit and Cotton Clothing - The rise of the Ralph Lauren bear sweater highlights a potential demand for simple, comfortable knit and cotton clothing with intricate designs.
Industry Implications
1. Fashion and Apparel - Fashion companies can explore opportunities to incorporate playful, preppy designs in their clothing lines in response to the Ralph Lauren bear trend.
2. Textile and Knitting Industry - Manufacturers and suppliers of knit and cotton fabrics may see an increase in demand for these materials for the production of clothing designs similar to the Ralph Lauren bear sweater.
3. Retail and E-commerce - Retail businesses and e-commerce sites may want to consider adding preppy childlike apparel to their offerings, as the Ralph Lauren bear trend shows a potential market demand for these designs.
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