Raised by Wolves Flaunts Highlighter Greens and Bold Prints in Its Line
Riley von Niessen — September 20, 2016 — Fashion
References: raisedbywolves & hypebeast
Raised by Wolves, a streetwear fashion label that's based in Canada, added to its selection with a series of fall-ready looks that boast some colorways that take it back to the summer simultaneously.
The brand achieves this by infusing warmer styles with bright highlighter greens, as well as sunny yellows and coral tones. Contrasting this are a few neutrals that are a bit more traditional of the season, with flannel and camouflage prints taking over lightweight jackets.
Other pieces play with bolder patterns, such as all-over horizontal stripes and black and white checker board that covers the sleeves and collars of jackets. In addition to the apparel, Raised by Wolves also includes a number of hat designs.
The brand achieves this by infusing warmer styles with bright highlighter greens, as well as sunny yellows and coral tones. Contrasting this are a few neutrals that are a bit more traditional of the season, with flannel and camouflage prints taking over lightweight jackets.
Other pieces play with bolder patterns, such as all-over horizontal stripes and black and white checker board that covers the sleeves and collars of jackets. In addition to the apparel, Raised by Wolves also includes a number of hat designs.
Trend Themes
1. Bold Print Menswear - The use of bold prints and patterns in menswear, such as all-over horizontal stripes and black and white checkerboard, presents an opportunity for disruptive innovation in the fashion industry.
2. Highlighter Green Colorways - The incorporation of bright highlighter greens in menswear offers a disruptive innovation opportunity for brands seeking to add a pop of color and uniqueness to their collections.
3. Streetwear Hat Designs - The inclusion of unique and fashionable hat designs in streetwear brands can be a disruptive innovation that caters to the growing demand for accessories in the fashion industry.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend of bold print menswear to create unique collections that appeal to a wider consumer base and stay ahead of the competition.
2. Apparel Manufacturing - Apparel manufacturers have an opportunity to incorporate highlighter green colorways into their product offerings, offering disruptive innovation in the form of vibrant and eye-catching garments.
3. Streetwear Industry - The streetwear industry can capitalize on the trend of streetwear hat designs to create distinctive and sought-after accessories that complement their clothing lines, fostering disruptive innovation in the market.
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