The G-Shock x Kith GM-6900 Rainbow Watch is Eye-Catching
Michael Hemsworth — March 19, 2021 — Fashion
The G-Shock x Kith GM-6900 Rainbow Watch is the third collaboration timepiece from the two brands that will provide wearers with a distinctly modern accessory that doesn't skimp on 90s nostalgia. The timepiece features a recognizable silhouette, but is finished with a chromatic iridescent exterior that took 10 rounds of sampling in order to get just right in the manufacturing process. The clear band is interchangeable, while the internal components are built to support the needs of active wearers with a two-year battery life, water resistance to 200-meters, a multifunction alarm, an electro-luminescent backlight and more.
The G-Shock x Kith GM-6900 Rainbow Watch will come in sleek, white packaging and is set to be released on March 22, 2021 for fans to pick up.
The G-Shock x Kith GM-6900 Rainbow Watch will come in sleek, white packaging and is set to be released on March 22, 2021 for fans to pick up.
Trend Themes
1. Iridescent Timepieces - Opportunity to create more innovative and stunning color-shifting watch designs using iridescent materials.
2. Collaborative Timepieces - Potential for more creative and successful collaborations between brands in the watch industry.
3. Digital Athletic Watches - Opportunity to make more digital watches designed for active wearers that are trendy, durable, and loaded with features.
Industry Implications
1. Watchmaking - Innovative opportunities in creating unique and eye-catching timepieces that incorporate iridescent materials and colors.
2. Fashion Retail - Opportunities for retailers to capitalize on collaborations between brands in the fashion industry and offer limited edition products to customers.
3. Sports Technology - Opportunity for sports technology companies to create digital athletic watches designed for active individuals with features that meet their needs on and off the field.
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