Lev Libeskind Designs the New Rainbow Road Building in Phoenix
Amy Duong — February 10, 2023 — Art & Design
References: rainbowroadphx & designtaxi
Architect Lev Libeskind unveils the new Rainbow Road building that is set to start construction in central Phoenix. As the name suggests, it is inspired by the iconic scenes of the animated Mario Kart racing game. The structure will function as apartment units and feature 36 units in total -- all of which will have emblems that are inspired by the Nintendo game through the facade.
Additional details include the colorful path that will be starting from the sidewalk and travel to the center of the courtyard. Libeskind speaks about the challenge of this design to The Architect's Newspaper, noting that it was hard to “reinterpret the classic video game Mario Kart in a contemporary way.”
Image Credit: Libeskind Studio Design
Additional details include the colorful path that will be starting from the sidewalk and travel to the center of the courtyard. Libeskind speaks about the challenge of this design to The Architect's Newspaper, noting that it was hard to “reinterpret the classic video game Mario Kart in a contemporary way.”
Image Credit: Libeskind Studio Design
Trend Themes
1. Game-inspired Architecture - Architectural designs are using popular video games as inspiration for buildings, providing opportunities for new, unique structures.
2. Bringing Fictional Worlds to Life - Designers are taking inspiration from fictional worlds and bringing elements of those into reality, creating immersive experiences for those living in or visiting those structures.
3. Nostalgia-driven Design - Designers are tapping into the nostalgia of popular cultural classics to create buildings that evoke strong feelings of familiarity and connection for their residents and visitors.
Industry Implications
1. Real Estate - The real estate industry can leverage architectural designs inspired by popular video games to attract younger, pop culture-loving tenants.
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3. Entertainment - The entertainment industry can collaborate with game-inspired architects to create real-life experiences based on popular fictional worlds from movies, TV shows, and video games.
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