Multicolored Expanding Files Make Organization Fun
Marissa Brassfield — March 15, 2009 — Art & Design
References: seejanework & betterlivingthroughdesign
It's hard to be organized when most office organization supplies are incredibly boring. These rainbow-colored expanding file folders, however, bring a bit of whimsy into menial tasks like filing.
These rainbow expanding file folders are made by Semikolon, and prove that practical can be pretty as well.
Implications - Filing is never fun, but whimsical office accessories infuse personality and an uplifting attitude into standard worker-bee procedures. By forgoing bland, standard designs in favor of vibrant colors and unusual shapes, stationery designers and marketers can reach a new market of Generation Y and Z office workers, who prefer to use office products that reflect their unique personality and corporate philosophy.
These rainbow expanding file folders are made by Semikolon, and prove that practical can be pretty as well.
Implications - Filing is never fun, but whimsical office accessories infuse personality and an uplifting attitude into standard worker-bee procedures. By forgoing bland, standard designs in favor of vibrant colors and unusual shapes, stationery designers and marketers can reach a new market of Generation Y and Z office workers, who prefer to use office products that reflect their unique personality and corporate philosophy.
Trend Themes
1. Whimsical Office Accessories - By creating office accessories with vibrant colors and unique shapes, designers and marketers can tap into the preferences of Generation Y and Z workers who value products that reflect their personality.
2. Personalized Stationery - Offering stationery that allows for customization and personalization can attract office workers who want to express their individuality in the workplace.
3. Upgraded Office Organization - Introducing innovative and visually appealing office organization solutions can transform mundane tasks like filing into enjoyable experiences.
Industry Implications
1. Stationery - The stationery industry has the opportunity to capitalize on the demand for whimsical office accessories and personalized products.
2. Office Supplies - Companies in the office supplies sector can explore disruptive innovation by offering upgraded and visually appealing organization solutions for the workplace.
3. Marketing - Marketers can cater to the preferences of Generation Y and Z office workers by promoting and advertising office products that reflect individuality and unique corporate philosophies.
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