Photographer Alexandra Lier Captures Cars at the Salt Flats
References: alexandralier & designboom
The Bonneville Salt Flats are an incredible natural salt desert located in Utah where photographer Alexandra Lier has captured racers playing with some of the fastest vehicles in the world. Lier's illustrative book, entitled The World's Fastest Place, captures racers displaying their speed and skill amongst a natural landmark.
In her book, Lier captures using images the tradition of racers visiting the Salt Flats to test out their motorcycles, belly tanks, cars and all sorts of machines on the uncolonized salt plains. The images showcase a stark contrast between man-made machinery with the natural beauty and untouched quality of the Salt Flats as racers get ready to test out their machines and leave treads that will forever stay imprinted on the ground till the next racer comes along.
Photo Credits: designboom, alexandralier
In her book, Lier captures using images the tradition of racers visiting the Salt Flats to test out their motorcycles, belly tanks, cars and all sorts of machines on the uncolonized salt plains. The images showcase a stark contrast between man-made machinery with the natural beauty and untouched quality of the Salt Flats as racers get ready to test out their machines and leave treads that will forever stay imprinted on the ground till the next racer comes along.
Photo Credits: designboom, alexandralier
Trend Themes
1. Racing Photography - Opportunity for photographers to capture the thrilling moments of racers and their vehicles in action, creating visually stunning images.
2. Futuristic Design - Opportunity for designers to create innovative and sleek-looking vehicles that embody the concept of speed and future technology.
3. Extreme Sports Tourism - Opportunity for travel and tourism industry to cater to adrenaline junkies and racing enthusiasts by offering experiences at iconic racing locations like the Bonneville Salt Flats.
Industry Implications
1. Automotive - Opportunity for car manufacturers and racing teams to showcase their vehicles and technology through captivating photography, enhancing their brand image.
2. Photography - Opportunity for photographers to specialize in racing photography, capturing the excitement and adrenaline of the sport and attracting clients from the racing industry.
3. Publishing - Opportunity for publishing companies to release coffee table books, like Alexandra Lier's The World's Fastest Place, featuring stunning photography of iconic racing locations.
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