The 'Racepresso' Coffee Machine is for Speed Demons
Vittoria Natarelli — August 3, 2010 — Autos
References: yankodesign
The Racepresso coffee machine is for the Ferrari lover who is also a regular espresso drinker.
The designer of this incredible coffee machine is Ilgar Rustamov who is all about the details. The helmet's plastic visor opens up to reveal a beautiful retro-styled interior and an area where coffee is dispensed. The Racepresso coffee machine is perfect if you like coffee just as much as your Ferrari.
Implications - The number of products on the market these days is astronomical and it becomes difficult for consumers to choose between the many available options. Companies should consider how to take mainstream, household commodities and make slight changes that will surprise and delight viewers. This will make companies stand out in a competitive market.
The designer of this incredible coffee machine is Ilgar Rustamov who is all about the details. The helmet's plastic visor opens up to reveal a beautiful retro-styled interior and an area where coffee is dispensed. The Racepresso coffee machine is perfect if you like coffee just as much as your Ferrari.
Implications - The number of products on the market these days is astronomical and it becomes difficult for consumers to choose between the many available options. Companies should consider how to take mainstream, household commodities and make slight changes that will surprise and delight viewers. This will make companies stand out in a competitive market.
Trend Themes
1. Retro-styled Designs - Companies can innovate by designing products with retro styling to attract consumers looking for a unique experience.
2. Combining Popular Interests - By combining popular interests, such as cars and coffee, companies can create unique products that appeal to niche markets.
3. Fast and Efficient Products - The trend of fast and efficient products, such as the Racepresso coffee machine, can be utilized by companies to cater to consumers who value time-saving and convenience.
Industry Implications
1. Coffee Industry - The Racepresso coffee machine exemplifies an opportunity for the coffee industry to create unique and fast coffee machines that cater to coffee lovers' needs.
2. Design Industry - The retro-styled design of the Racepresso coffee machine demonstrates an opportunity for the design industry to innovate products with vintage aesthetics.
3. Automotive Industry - The combination of car and coffee interests in the Racepresso coffee machine illustrates the opportunity for the automotive industry to create products that cater to car enthusiasts' interests beyond just cars.
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