The QuickerFeet App Connects Consumers to Deals Without Coupons
Christopher DeLuca — August 23, 2011 — Tech
References: quickerfeet & springwise
The QuickerFeet app is a new discount app but unlike most others currently out there it does not require any coupons. Merchants can post deals and which consumers can receive directly on their mobile devices.
The QuickerFeet app is particularly brilliant because it is trying to capitalize on one of Groupon's major short-comings: the need for a coupon. The notifications of relayed from merchants to consumers in real-time and thus consumers can act quickly if they want to take advantage of the deal being offered.
Implications - Consumers are eager for technological solutions to help them live better and more efficient lives. The QuickerFeet app enables consumers to save money while on-the-go. Companies ought to find a way to solve a problem or connect consumers via technology.
The QuickerFeet app is particularly brilliant because it is trying to capitalize on one of Groupon's major short-comings: the need for a coupon. The notifications of relayed from merchants to consumers in real-time and thus consumers can act quickly if they want to take advantage of the deal being offered.
Implications - Consumers are eager for technological solutions to help them live better and more efficient lives. The QuickerFeet app enables consumers to save money while on-the-go. Companies ought to find a way to solve a problem or connect consumers via technology.
Trend Themes
1. Mobile-driven Discounts - The QuickerFeet app offers deals without coupons, highlighting the demand for mobile-based discount solutions.
2. Real-time Notifications - The QuickerFeet app's real-time notifications enable consumers to quickly seize time-sensitive deals, driving the need for immediate action.
3. Efficient Consumer Solutions - The QuickerFeet app addresses the consumer desire for more efficient ways to save money, creating opportunities for innovative solutions.
Industry Implications
1. Mobile Discount Apps - The QuickerFeet app represents the evolving mobile discount app industry, emphasizing the potential for disruptive innovations.
2. E-commerce Platforms - The QuickerFeet app's convenience and speed highlight opportunities for e-commerce platforms to integrate similar real-time discount features.
3. Retail and Merchants - The QuickerFeet app's direct connection between merchants and consumers showcases potential disruption in the retail industry as businesses adapt to mobile-driven discounts.
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