YouTube Beauty Star Jaime Paige Revealed Ethereal Mineral-Themed Nails
Mishal Omar — May 4, 2017 — Fashion
References: cosmopolitan & instagram
With new crazes in nail designs popping up constantly, it can be hard for them to attract attention for very long – but the upcoming in vogue quartz nails that are increasingly showing up on social media may be a rare standout in the beauty industry.
Jaime Paige is a Canadian makeup artist and beauty vlogger who recently posted the new craze, revealing nails that look exactly like the mineral rose quartz. Others have also posted the elegant designs, with different variations in nail shapes as well as color.
These delicate quartz nails work to provide a balance between the over-the-top nail designs that are often found on social media, as well as ones that people may consider too banal – being both distinct and attractive.
Jaime Paige is a Canadian makeup artist and beauty vlogger who recently posted the new craze, revealing nails that look exactly like the mineral rose quartz. Others have also posted the elegant designs, with different variations in nail shapes as well as color.
These delicate quartz nails work to provide a balance between the over-the-top nail designs that are often found on social media, as well as ones that people may consider too banal – being both distinct and attractive.
Trend Themes
1. Quartz Nails - The rising trend of quartz nails provides an opportunity for nail salons to offer unique and elegant designs using this mineral-inspired theme.
2. Social Media Nail Designs - The popularity of nail designs showcased on social media creates a disruptive innovation opportunity for beauty brands to collaborate with influencers and create viral nail trends.
3. Delicate Nail Aesthetics - The demand for delicate and understated nail designs presents an opportunity for nail artists to specialize in minimalist, yet captivating, nail art.
Industry Implications
1. Nail Salons - Nail salons can leverage the trend of quartz nails to attract customers looking for unique and eye-catching nail designs that mimic the beauty of rose quartz.
2. Beauty Brands - Beauty brands can tap into the trend of social media nail designs by collaborating with influencers and launching limited-edition nail polish collections, encouraging customers to recreate the viral looks at home.
3. Nail Artists - Nail artists specializing in delicate and minimalist nail art have an opportunity to cater to customers seeking elegant, low-key designs that still make a statement.
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