This App Helps Journalists and Creators Profit From Their Followings
Rahul Kalvapalle — September 15, 2017 — Tech
References: getpurple.io & niemanlab.org
Purple is a unique new smartphone messenger app with a difference, in that it isn't designed merely to let you chat with your friends and contacts, but to interact with journalists and people in the news industry whose work you follow.
The Purple app helps creators to set a price at which subscribers can access their text channel. What's more, it works in conjunction with Facebook Messenger, so it's easy to set up and utilize for new users.
This messenger app is targeted squarely in the direction of journalists who have significant personal followings on Twitter and other social media, but could also be useful among creators from different industries who like the idea of setting up a payment-based channel to help people access their content.
The Purple app helps creators to set a price at which subscribers can access their text channel. What's more, it works in conjunction with Facebook Messenger, so it's easy to set up and utilize for new users.
This messenger app is targeted squarely in the direction of journalists who have significant personal followings on Twitter and other social media, but could also be useful among creators from different industries who like the idea of setting up a payment-based channel to help people access their content.
Trend Themes
1. Monetization of Messenger Apps - The rise of Purple app showcases the trend of monetizing messenger apps by allowing creators to set a price for accessing their channels.
2. Subscription-based Content Channels - Purple app taps into the trend of offering subscription-based content channels, giving creators the opportunity to earn revenue from their followers.
3. Integration with Social Media - The integration of Purple app with Facebook Messenger highlights the trend of messenger apps working in conjunction with popular social media platforms for seamless user onboarding.
Industry Implications
1. Journalism - Purple app provides disruptive innovation opportunities for journalists to monetize their personal followings and offer exclusive content through a payment-based channel.
2. Content Creation - Creators from various industries can leverage Purple app to generate revenue by setting up subscription-based content channels, allowing them to profit from their work.
3. Social Media - The integration of Purple app with Facebook Messenger presents disruption potential in the social media industry by enabling monetized interactions between users and content creators.
3.6
Score
Popularity
Activity
Freshness
