Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

Pollution-Reducing Roads

Clean the Sky - Positive Eco Trends & Breakthroughs

The Pureti Inc Roadway Innovation Helps Fight Auto Emissions

— January 27, 2011 — Eco
A newly devised Pureti Inc roadway could help dramatically reduce the harmful emissions of automobiles like never before imagined.

The best part about the Pureti Inc roadway solution is that it doesn't require existing roads to be ripped up or for new ones to be constructed. Instead a special coating is applied to the road. The coating is largely composed of titanium dioxide (which is a naturally occuring compound) that reacts with sunlight and breaks down harmful pollutants. After initial testing Pureti inc found that the presence of nitrogen oxide on their treated road surfaces was as much as 70 percent lower -- a figure which is nothing to scoff at.
Trend Themes
1. Pollution-reducing Coatings - Coatings that react with sunlight to break down harmful pollutants on road surfaces present a disruptive innovation opportunity in reducing auto emissions.
2. Sustainable Roadway Solutions - Innovative roadway solutions, such as the Pureti Inc coating, provide a sustainable approach to reducing pollution without the need for costly road construction.
3. Green Infrastructure for Transportation - The development of green infrastructure, like pollution-reducing roads, presents opportunities for disrupting the transportation industry and promoting environmentally-friendly practices.
Industry Implications
1. Coatings Industry - The coatings industry can explore the use of innovative coatings, like the Pureti Inc solution, to provide pollution-reducing benefits for various surfaces.
2. Transportation Infrastructure - The transportation infrastructure industry can adopt green infrastructure solutions, such as pollution-reducing roads, to address environmental concerns and promote sustainable transportation.
3. Automotive Industry - The automotive industry can benefit from partnering with companies like Pureti Inc to develop vehicles that complement pollution-reducing road technologies, thereby enhancing overall emissions reduction.
2.1
Score
Popularity
Activity
Freshness