The Trader Joe’s Pumpkin Spiced Pumpkin Seeds are Seasonally Scrumptious
Michael Hemsworth — October 18, 2019 — Marketing
References: traderjoes & thegreenhead
The Trader Joe’s Pumpkin Spiced Pumpkin Seeds are a meta seasonal snack variety that aims to deliver a burst of familiar autumnal flavor for fans of the namesake spice blend to enjoy. The snack starts with hulled pumpkin seeds that have been covered in a butter-sugar toffee glaze before being seasoned with a melange of pumpkin pie spices including cinnamon, nutmeg, ginger and allspice. This creates a sweet, savory flavor profile that's perfect for those who are seeking out an alternative way to enjoy the taste of seasonal fall food varieties.
The Trader Joe’s Pumpkin Spiced Pumpkin Seeds come as a further extension of the seasonal pumpkin spice food trend as it transitions from artisanal to mainstream for consumers of all ranges to enjoy.
The Trader Joe’s Pumpkin Spiced Pumpkin Seeds come as a further extension of the seasonal pumpkin spice food trend as it transitions from artisanal to mainstream for consumers of all ranges to enjoy.
Trend Themes
1. Meta Seasonal Snacks - Creating snack varieties that capture the essence of seasonal flavors and spices for a unique taste experience.
2. Alternative Seasonal Food - Exploring innovative ways to incorporate seasonal flavor profiles into non-traditional snack options.
3. Mainstream Pumpkin Spice - Bringing the popular pumpkin spice flavor trend to a wider consumer base with accessible and convenient snack options.
Industry Implications
1. Snack Foods - Developing and marketing irresistible snacks that cater to consumers seeking unique and seasonal flavor experiences.
2. Food Seasonings - Creating and promoting spice blends that capture the essence of seasonal flavors, enabling consumers to recreate the taste of fall in their own dishes.
3. Retail - Introducing and promoting seasonal snack products to meet the growing demand for innovative and on-trend food options in mainstream grocery stores.
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