Puma's Disc Blaze, Goonies-Inspired Sneakers
Alex Covert — August 3, 2008 — Fashion
References: overkillshop & ohgizmo
Forget about Back To The Future. If you're going to put movie-themed shoes on your feet, strap on these Goonies-inspired sneaks. Puma's Disc Blaze shoes feature the 1985 pirate adventure movie, The Goonies - complete with skulls and treasure map patterns.
The limited-edition shoes will be available at OverKill in December.
Implications - The 1980s have an obvious influence on today's pop culture. The young, hip demographic of this decade grew up in the 1980s; thus, all retro-revival pieces are likely to pull inspiration from that era. Ironically, retro-revival is a pattern that can be seen throughout generations, prompting companies to anticipate the revival of the 1990s with the next generation of young innovators.
The limited-edition shoes will be available at OverKill in December.
Implications - The 1980s have an obvious influence on today's pop culture. The young, hip demographic of this decade grew up in the 1980s; thus, all retro-revival pieces are likely to pull inspiration from that era. Ironically, retro-revival is a pattern that can be seen throughout generations, prompting companies to anticipate the revival of the 1990s with the next generation of young innovators.
Trend Themes
1. Retro-revival - Companies can anticipate the revival of past eras, such as the 1980s and 1990s, by creating retro-inspired products and experiences to appeal to younger demographics.
2. Movie-themed Fashion - The success of movie-themed shoes, like Puma's Goonies-inspired sneakers, opens opportunities for collaborations between fashion brands and popular movies to create collectible and nostalgic products.
3. Pop Culture Influence - Businesses can leverage the influence of pop culture, particularly from past decades, to tap into the nostalgia and preferences of target consumer segments and create engaging products.
Industry Implications
1. Fashion - The fashion industry can explore collaborations with movie franchises and incorporate retro-inspired designs to attract trendy consumers looking for unique and nostalgic pieces.
2. Film and Entertainment - The film and entertainment industry can partner with fashion brands to create merchandise and fashion collections based on popular movies, offering fans a way to express their love for these films through fashion.
3. Marketing and Advertising - Marketers and advertisers can leverage the power of nostalgia marketing by incorporating retro themes and references from popular culture to create impactful campaigns that resonate with consumers.
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