The PUMA Game Seat is a Collaboration with Popular Brand Playseat
Jana Pijak — September 12, 2019 — Art & Design
The PUMA Game Seat is a sleek and comfortable gaming chair designed in collaboration with popular accessory brand Playseat in an effort to "revolutionize gaming."
"We have to start seeing gamers as athletes with requirements particular to their sports as a sports company," said PUMA's global director of innovation, Charles Johnson and suggests a customizable seat with multiple sitting positions as a solution to this challenge. The PUMA Game Seat addresses this by offering three sitting positions for users -- including a comfortable cruising mode, a second mode that simulates an attack and a third that allows players to lean forward and attack an opponent.
By recognizing the growing prevalence of eSports entertainment and players' new status as virtual athletes, PUMA and Playseat create a modular game chair that goes beyond aesthetics to offer comfort and customization.
Image Credit: Puma
"We have to start seeing gamers as athletes with requirements particular to their sports as a sports company," said PUMA's global director of innovation, Charles Johnson and suggests a customizable seat with multiple sitting positions as a solution to this challenge. The PUMA Game Seat addresses this by offering three sitting positions for users -- including a comfortable cruising mode, a second mode that simulates an attack and a third that allows players to lean forward and attack an opponent.
By recognizing the growing prevalence of eSports entertainment and players' new status as virtual athletes, PUMA and Playseat create a modular game chair that goes beyond aesthetics to offer comfort and customization.
Image Credit: Puma
Trend Themes
1. Modular Gaming Chairs - The collaboration between PUMA and Playseat highlights the trend of modular gaming chairs that offer comfort and customization.
2. Esports Equipment - The PUMA Game Seat represents the trend of innovative equipment designed specifically for eSports athletes.
3. Athlete-centered Gaming Accessories - PUMA's approach to gaming chairs reflects the trend of recognizing gamers as athletes and developing accessories to meet their unique needs.
Industry Implications
1. Gaming Furniture - The modular design and customization options of the PUMA Game Seat present disruptive innovation opportunities in the gaming furniture industry.
2. Sportswear - PUMA's collaboration with Playseat opens up possibilities for disruptive innovation in the sportswear industry by introducing gaming-focused accessories.
3. Esports Equipment - The PUMA Game Seat highlights the opportunity for disruptive innovation in the esports equipment industry by creating specialized gear for virtual athletes.
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