These PUMA 'evoPOWER' Pop Art Shoes are Inspired by 1950s Artworks
‘PUMA’ recently debuted its latest pair of PUMA ‘evoPOWER’ soccer cleats, which boast a bold pattern inspired by Pop Art. Mario Balotelli is the creative mind behind the brightly colored cartoon-like shoe design.
The playfully bright design features an array of colors including yellows, oranges and blues. Both the left and right shoe feature comic book-inspired phrases that read “BAM!” and “POW!” The idea behind these shoes is to give the wearer a sense of animated confidence that is meant to translate into excitement and motivation for the sports game.
While previous versions of the PUMA evoPOWER soccer shoes feature bright, eye-catching colorways, this particular version boasts a unique theme of comic books and pop art. These retro 50s-themed cleats will be available for purchase on November 16, 2015.
The playfully bright design features an array of colors including yellows, oranges and blues. Both the left and right shoe feature comic book-inspired phrases that read “BAM!” and “POW!” The idea behind these shoes is to give the wearer a sense of animated confidence that is meant to translate into excitement and motivation for the sports game.
While previous versions of the PUMA evoPOWER soccer shoes feature bright, eye-catching colorways, this particular version boasts a unique theme of comic books and pop art. These retro 50s-themed cleats will be available for purchase on November 16, 2015.
Trend Themes
1. Pop Art-inspired Soccer Cleats - Opportunity for sports brands to incorporate playful and bold designs into athletic footwear.
2. Comic Book-inspired Shoe Design - Potential for collaborations between athletes and fashion brands to create unique and attention-grabbing shoe designs.
3. Retro 50s-themed Footwear - Market opportunity for nostalgic products that combine vintage aesthetics with modern functionality.
Industry Implications
1. Sports Apparel and Footwear - Integration of art and design into sports gear offers a competitive edge and new opportunities for brand differentiation.
2. Athlete-fashion Collaborations - Synergies between sports professionals and fashion brands can lead to innovative and visually appealing products.
3. Retro-inspired Fashion - Growing demand for retro-themed products opens up opportunities for brands to tap into nostalgic consumer preferences.
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