Cara Delevingne is the Focus of a Puma Campaign Dubbed 'DO YOU'
Riley von Niessen — September 21, 2016 — Fashion
References: ca.puma & highsnobiety
Known for her spunky and confident attitude, Cara Delevingne is a flawless muse for the 'DO YOU' Puma campaign.
Intended to promote a sense of feminine power, the images released by the brand depict the model in fighter-like poses that help to instill this theme. In one image she stands wide-legged with a huge bubble of gum protruding from her mouth, whereas in other examples she's lounging in a diner with a table full of food or punching the air with her impressive muscles.
Cara Delevingne explained the Puma campaign by saying "To DO YOU is to take ownership of yourself and finding the power within that ownership -- it’s a very powerful statement" and "It’s about accepting who you are, no matter your faults. DO YOU is about finding your truth and sticking to it. I think it’s so special because it means something."
Intended to promote a sense of feminine power, the images released by the brand depict the model in fighter-like poses that help to instill this theme. In one image she stands wide-legged with a huge bubble of gum protruding from her mouth, whereas in other examples she's lounging in a diner with a table full of food or punching the air with her impressive muscles.
Cara Delevingne explained the Puma campaign by saying "To DO YOU is to take ownership of yourself and finding the power within that ownership -- it’s a very powerful statement" and "It’s about accepting who you are, no matter your faults. DO YOU is about finding your truth and sticking to it. I think it’s so special because it means something."
Trend Themes
1. Feminine Power - The 'DO YOU' Puma campaign promotes a sense of feminine power, creating disruptive innovation opportunities in the beauty and fashion industry.
2. Self-acceptance - The 'DO YOU' Puma campaign encourages self-acceptance, opening up disruptive innovation opportunities in the self-help and personal development industry.
3. Authenticity - The 'DO YOU' Puma campaign emphasizes finding one's truth and sticking to it, presenting disruptive innovation opportunities in the advertising and marketing industry.
Industry Implications
1. Beauty and Fashion - The 'DO YOU' Puma campaign showcases the intersection of fashion and feminine power, offering disruptive innovation opportunities in the beauty and fashion industry.
2. Self-help and Personal Development - The 'DO YOU' Puma campaign promotes self-acceptance and personal growth, creating disruptive innovation opportunities in the self-help and personal development industry.
3. Advertising and Marketing - The 'DO YOU' Puma campaign highlights the importance of authenticity in advertising, opening up disruptive innovation opportunities in the advertising and marketing industry.
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