Pukka Winter Warmer Tea is Made with Two Main Ingredients
Michael Hemsworth — August 31, 2022 — Marketing
References: pukkaherbs & foodbev
The Pukka Winter Warmer tea is the latest offering from the Unilever-owned Pukka Herbs for consumers to enjoy as the weather shifts from warm days to chilly nights. The tea is made with two ingredients including rooibos and lemon balm leaf, and is naturally caffeine-free to make it great for refreshing during the day or night. The tea is also formulated with orange peel, cinnamon, ginger, star anise, black peppercorn and clove for a touch of warmth.
Senior Brand Partner at Pukka Herbs UK Rosie Churchill commented on the Pukka Winter Warmer tea saying, "We are really excited to bring our latest innovative tea, Winter Warmer to the UK market. The festive season is meant to be filled with joy, but this doesn’t come with the stress that surrounds everything leading up to it. We hope consumers can take some time to themselves and unwind whilst drinking a cup of Winter Warmer."
Senior Brand Partner at Pukka Herbs UK Rosie Churchill commented on the Pukka Winter Warmer tea saying, "We are really excited to bring our latest innovative tea, Winter Warmer to the UK market. The festive season is meant to be filled with joy, but this doesn’t come with the stress that surrounds everything leading up to it. We hope consumers can take some time to themselves and unwind whilst drinking a cup of Winter Warmer."
Trend Themes
1. Caffeine-free Tea Alternatives - The development of more caffeine-free tea options presents opportunities for companies to tap into the growing demand for healthier beverage alternatives.
2. Winter-specific Tea Blends - As consumers seek out seasonal products, companies can innovate by offering new winter-specific tea blends with unique flavors.
3. Functional Tea Formulations - Companies can explore opportunities for creating tea blends with ingredients that provide added health benefits beyond just a warm beverage.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturing companies can explore the development of new caffeine-free tea blends that cater to customers seeking healthier beverage alternatives.
2. Food Retail - Food retailers can capitalize on the growing demand for winter-specific tea blends by stocking and promoting seasonal selections.
3. Functional Foods and Supplements - Companies specializing in functional food products and supplements can explore opportunities for creating innovative tea blends that provide added health benefits to consumers.
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