Puig Travel Retail Americas and Dufry Created a Branded Fragrance
Daniel Johnson — August 12, 2020 — Fashion
References: puig & moodiedavittreport
Puig Travel Retail Americas recently partnered with Dufry, in order to produce a campaign for a new Carolina Herrera fragrance, titled 'Bad Boy in Latin America.' The company stated that the high-profile product launch will help to transition Carolina Herrera into a top brand for Latin American markets. The product was developed with lighting-style branding, which takes inspiration from a previous product, titled the 'Good Girl' fragrance.
Puig Travel Retail Americas also held activations for the new fragrance at several airports including, Jorge Chávez International Airport in Peru, as well as São Paulo-Guarulhos Airport in Brazil. The airport activations were created to foster interactions with customers. Interactions are facilitated using a buzz wire game, featuring similar branding as the product.
Image Credit: Puig Travel Retail Americas
Puig Travel Retail Americas also held activations for the new fragrance at several airports including, Jorge Chávez International Airport in Peru, as well as São Paulo-Guarulhos Airport in Brazil. The airport activations were created to foster interactions with customers. Interactions are facilitated using a buzz wire game, featuring similar branding as the product.
Image Credit: Puig Travel Retail Americas
Trend Themes
1. Collaborative Fragrance Launches - Opportunity for brands to collaborate with retailers to launch exclusive fragrances and expand into new markets.
2. Lighting-style Branding - Innovative use of lighting-style branding to create a unique and immersive fragrance experience for customers.
3. Airport Activations - Enhanced customer engagement through interactive activations at airports, creating a memorable brand experience.
Industry Implications
1. Beauty and Fragrance - The beauty and fragrance industry can explore collaborations with retailers to create exclusive fragrances and increase market presence.
2. Retail - Retailers have an opportunity to partner with brands for fragrance launches and leverage immersive branding experiences to drive customer engagement.
3. Travel and Tourism - Travel and tourism industry can capitalize on airport activations to create unique experiences for travelers and promote brands through retail partnerships.
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