ADER Error & PUMA Team Up for an Ultra-Stylish Winter Capsule
References: ca.puma & highsnobiety
Korean streetwear sensation ADER Error joins forces with global brand PUMA for the release of a winter collection that boasts puffy parkas, branded futuristic apparel and some sleek footwear. The two brands definitely focused on infusing a contemporary aesthetic with retro-style motifs. The ultra-sleek sneakers boast a white exterior and are playfully accented with blue, green, yellow and red. The silhouettes are co-branded accordingly.
In addition, the collaboration between the ADER Error and PUMA extends to outerwear with a selection of puffy parkas and jackets. The designs are available in a number of classic colorways — from tan and red to the iconic black. What really makes these pieces stand out is the branded detailing and the 'A FANTASTIC MISTAKE' slogan that is seen on the back of the puffy parkas.
In addition, the collaboration between the ADER Error and PUMA extends to outerwear with a selection of puffy parkas and jackets. The designs are available in a number of classic colorways — from tan and red to the iconic black. What really makes these pieces stand out is the branded detailing and the 'A FANTASTIC MISTAKE' slogan that is seen on the back of the puffy parkas.
Trend Themes
1. Collaborative Fashion Collections - The trend of brands collaborating to create limited-edition fashion collections allows for unique and innovative designs.
2. Retro-style Motifs - The use of retro-style motifs in contemporary fashion collections adds a nostalgic and playful element to the designs.
3. Branded Detailing - The incorporation of branded detailing in fashion pieces, such as slogans and logos, creates a distinctive and recognizable brand identity.
Industry Implications
1. Fashion - The fashion industry can leverage collaborative collections to attract new customers and create buzz around their brand.
2. Streetwear - The streetwear industry can capitalize on the trend of retro-style motifs to create unique and sought-after fashion pieces.
3. Footwear - The footwear industry has an opportunity to incorporate branded detailing in sneakers to create distinctive and collectible designs.
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