China Cracks Down on Public PJ Parties
Hayley Grieve — December 13, 2008 — World
References: madaboutshanghai & telegraph
You may have heard of China’s longtime love affair with their comfortable pajamas. It’s a passion so strong that you can often see the Chinese wearing their beloved printed cotton sets to the grocery store, walking the dog or riding a bike.
As a country with a massive population, there seems to be no social code of dress among citizens. It is not unusual to see a high-heeled fashionista walking next to a MIP (or Man in Pajamas, as the blog Mad About Shanghai describes them.)
However, the fun may be over for the Rixin district of Shanghai, as the local government is pressuring its citizens to stop the practice of wearing PJs outdoors altogether. One official labeled it as a type of “visual pollution.”
I think the real concern should be what kind of pollution they are bringing back to their beds after parading around town in a set of these threads!
Perhaps the government will also put a ban on matching couples tee shirts while they’re at it.
As a country with a massive population, there seems to be no social code of dress among citizens. It is not unusual to see a high-heeled fashionista walking next to a MIP (or Man in Pajamas, as the blog Mad About Shanghai describes them.)
However, the fun may be over for the Rixin district of Shanghai, as the local government is pressuring its citizens to stop the practice of wearing PJs outdoors altogether. One official labeled it as a type of “visual pollution.”
I think the real concern should be what kind of pollution they are bringing back to their beds after parading around town in a set of these threads!
Perhaps the government will also put a ban on matching couples tee shirts while they’re at it.
Trend Themes
1. Public Pajama Bans - Opportunity for companies to innovate in comfortable and fashionable outdoor clothing that can replace traditional pajamas.
2. Visual Pollution Concerns - Opportunity for companies to develop eco-friendly and visually appealing outdoor clothing options.
3. Social Dress Codes - Opportunity for companies to create and promote social dress code guidelines that discourage inappropriate attire in public.
Industry Implications
1. Fashion - Fashion industry can capitalize on the need for comfortable and stylish outdoor clothing.
2. Textile - Textile industry can develop fabrics that are suitable for outdoor use and comfortable enough to replace pajamas.
3. Retail - Retail industry can offer a variety of outdoor clothing options and accessories that cater to different consumer preferences.
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