The Rosemary Gastropub Brings British Pub Culture to Paris
Rebecca Byers — July 3, 2015 — Marketing
References: retaildesignblog.net
The Rosemary Gastropub is a charming nod to British pub culture located in the heart of mainland Europe. Situated in Bastille, the chic gastropub is housed within a 19th century building and is decorated in a typically English style. Filled with feminine furnishings that feel entirely like a London locale, the Rosemary is considered the first British gastropub infused with the essence of Parisian life.
The space is characterized by recently revealed raw finishing such as exposed brick walls and floral William Morris wallpaper that accentuates the original art deco features. A rich array of textiles like that of the velvet covering the stools at the stand up bar add depth and a Parisian take on British pub culture. The Rosemary was designed by Studio Janréji in collaboration with French entrepreneur Julien Roques, who was fresh off a residency in London when the two conceived the idea.
The space is characterized by recently revealed raw finishing such as exposed brick walls and floral William Morris wallpaper that accentuates the original art deco features. A rich array of textiles like that of the velvet covering the stools at the stand up bar add depth and a Parisian take on British pub culture. The Rosemary was designed by Studio Janréji in collaboration with French entrepreneur Julien Roques, who was fresh off a residency in London when the two conceived the idea.
Trend Themes
1. British Pub Culture - Disruptive innovation opportunity: Creating hybrid gastropub concepts that blend traditional British pub culture with local influences.
2. Elegant Gastropubs - Disruptive innovation opportunity: Designing upscale gastropubs that offer a sophisticated and refined experience for patrons.
3. Cross-cultural Influences - Disruptive innovation opportunity: Exploring the fusion of different cultural elements to create unique and appealing gastropub concepts.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Incorporating traditional British pub culture into the hospitality industry to attract a wider and more diverse customer base.
2. Interior Design - Disruptive innovation opportunity: Introducing new design concepts and materials that blend different cultural aesthetics in the field of interior design for pubs and restaurants.
3. Food and Beverage - Disruptive innovation opportunity: Offering innovative and elevated culinary experiences that fuse traditional British pub food with local and globally-inspired dishes.
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