The Psychology of Color Pencil Set Uses Psychological Descriptions
Alyson Wyers — October 28, 2014 — Art & Design
References: theschooloflife & psfk
This pencil set is named according to the psychology of color. From The School of Life, the set of 12 colored pencils have descriptive definitions instead of color names printed on the side. Intended for adults, each pencil in the Psychology of Color set has one word associated with it based on what emotion corresponds to that hue.
For example, yellow represents hope while dark red signifies power and black means authority. Other concepts include vitality, sanity, realism, mellowness, discipline, dignity, clarity, ambiguity and adventure.
A booklet of definitions comes with the box of colored pencils explaining the relationship between every color in the high quality buckram-finish box and the psychological state it correlates to. This includes a paragraph sure to get creative types thinking about their color choice.
For example, yellow represents hope while dark red signifies power and black means authority. Other concepts include vitality, sanity, realism, mellowness, discipline, dignity, clarity, ambiguity and adventure.
A booklet of definitions comes with the box of colored pencils explaining the relationship between every color in the high quality buckram-finish box and the psychological state it correlates to. This includes a paragraph sure to get creative types thinking about their color choice.
Trend Themes
1. Psychology of Color - The trend of using color psychology to evoke specific emotions and connections presents opportunities for businesses to create targeted marketing campaigns and product design.
2. Descriptive Branding - The trend of using descriptive definitions instead of traditional names for products allows businesses to create a unique and memorable brand identity.
3. Emotional Design - The trend of incorporating emotions and psychology into product design opens up opportunities for businesses to create products that resonate with consumers on a deeper level.
Industry Implications
1. Art Supplies - The art supplies industry can leverage the trend of the Psychology of Color set by developing new products that tap into the emotional and psychological aspects of color usage in artwork and creative expression.
2. Marketing and Advertising - The marketing and advertising industry can utilize the trend of descriptive branding to create impactful campaigns that connect with consumers by highlighting the emotions and psychological states associated with their products.
3. Product Design - The product design industry can capitalize on the trend of emotional design by creating products that not only fulfill functional needs but also evoke specific emotional responses to enhance user experiences.
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