SONRA and Collonil's Proto II Carbon Shoes are Highly Limited
References: sonra.de & highsnobiety
SONRA works in collaboration with German shoe-care label Collonil on a new iteration of the signature Proto II sneaker model. The new version boasts the name 'Carbon' and it is adorned in a colorway that highlights pink and gray hues throughout the uppers. The uppers are constructed from soft suede materials and are lined with orange suede, as well as leather materials at the insoles.
Co-branding details decorate the entire silhouette, with the sneaker model's name embellishing the heel area. Notably, the shoes are carefully sprayed with Collonil's special Carbon protective spray to appear even fresher than they are. Each pair will also come with its own small bottle of the protective spray. The Proto II Carbon shoes are highly limited, with only 100 available -- all of which will be available at the SchuHS event in Berlin.
Co-branding details decorate the entire silhouette, with the sneaker model's name embellishing the heel area. Notably, the shoes are carefully sprayed with Collonil's special Carbon protective spray to appear even fresher than they are. Each pair will also come with its own small bottle of the protective spray. The Proto II Carbon shoes are highly limited, with only 100 available -- all of which will be available at the SchuHS event in Berlin.
Trend Themes
1. Limited Edition Sneakers - Opportunity for brands to create exclusive and highly sought-after sneaker collaborations.
2. Co-branding Partnerships - Potential for companies to collaborate and enhance their products with co-branded details and logos.
3. Protective Shoe Care Sprays - Growing market for specialized shoe care products that help maintain and prolong the freshness of sneakers.
Industry Implications
1. Footwear - Potential for sneaker brands to capitalize on the limited edition trend and create high-demand products.
2. Fashion Accessories - Opportunity for accessory brands to develop and offer co-branded products that cater to sneaker enthusiasts.
3. Consumer Products - Emerging market for specialized protective sprays that cater to the specific needs of sneaker collectors and enthusiasts.
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