New Balance Continues to Grow its Ongoing Protection Pack
References: highsnobiety & highsnobiety
New Balance continues to add more colorways and designs to its ongoing Protection Pack. It is designed with a deconstructed element in mind and the latest drop highlights the usual 2002r silhouette with layers of ripped mesh panels throughout the uppers.
The collection features staple colorways this time around with the options of navy blue, slate grey, black, and a neutral option of driftwood. This drop is meant to bring a sense of nostalgia to the earliest batch of the collection due to the lesser contrast that exists between the mesh underlays and ripped suede. Overall, it has a cleaner finish due to the close range of hues -- the entire collection is now available to shop online.
Image Credit: Highsnobiety
The collection features staple colorways this time around with the options of navy blue, slate grey, black, and a neutral option of driftwood. This drop is meant to bring a sense of nostalgia to the earliest batch of the collection due to the lesser contrast that exists between the mesh underlays and ripped suede. Overall, it has a cleaner finish due to the close range of hues -- the entire collection is now available to shop online.
Image Credit: Highsnobiety
Trend Themes
1. Deconstructed Shoes - The trend of deconstructed sneakers can be capitalized by creating sustainable materials or improving the way shoes are constructed to reduce waste.
2. Colorway Upscaling - Expanding color options or implementing print designs like tie-dye or holographic can disrupt the traditional shoe market.
3. Limited Edition Drops - Releasing small quantities of limited-edition drops periodically can lead to a sense of urgency for buyers to purchase and may grant them value in the resale market.
Industry Implications
1. Athletic Apparel - Incorporating specialized materials that can stretch, lightly bounce, or resist odor in sportswear can set a brand apart.
2. E-commerce - Partnering with e-commerce platforms specializing in limited edition products can help increase a brand's reach and audience.
3. Sustainable Manufacturing - Utilizing recycled materials or methods such as 3D printing can improve a brand's carbon footprint and appeal to eco-conscious customers.
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