Patagonia's 1st Ever TV Ad Spot Called for Protected Public Lands
Alyson Wyers — October 1, 2017 — Eco
References: fastcompany
In their first ever TV commercial, Patagonia stressed the importance of protected public lands. In the television ad, Patagonia Founder Yvon Chouinard discussed corporate greed and why protected public lands are significant for future generations. The ad spot targeted Secretary of the Interior Ryan Zinke in particular, who once said "our greatest treasures are public lands," and encouraged viewers to text him.
This follows a series of videos Patagonia created earlier this year, including a 360 degree video, that aimed to raise awareness for the protection of public spaces such as Utah's Bears Ears national monument. The socially conscious company has also threatened to sue the Trump Administration in the past over the need to conserve public lands.
This follows a series of videos Patagonia created earlier this year, including a 360 degree video, that aimed to raise awareness for the protection of public spaces such as Utah's Bears Ears national monument. The socially conscious company has also threatened to sue the Trump Administration in the past over the need to conserve public lands.
Trend Themes
1. Branded Conservation Advertisements - Brands are increasingly using their advertising campaigns to promote and advocate for the protection of public lands.
2. Corporate Social Responsibility Messaging - Companies are utilizing their marketing efforts to emphasize their commitment to social and environmental causes, such as public land conservation.
3. Activism Through Advertisement - Advertisement is being utilized as a platform for brands to engage in activism and prompt viewers to take action for important causes like protecting public lands.
Industry Implications
1. Outdoor Retail - The outdoor retail industry can leverage branded conservation advertisements to showcase their commitment to preserving public lands and attract environmentally-conscious consumers.
2. Advertising and Marketing - The advertising and marketing industry can help brands develop impactful campaigns that highlight social and environmental issues, fostering a positive brand image and creating emotional connections with consumers.
3. Environmental Activism - Environmental activist organizations can collaborate with brands to utilize advertisement as a powerful tool in raising awareness and inspiring action for the protection of public lands.
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