Alex Covert — July 29, 2007 — Art & Design
References: en.red-dot.org
I'm surprised they didn't name this Fort Knox due to its seemingly impenetrable nature. There are three layers of protection provided by this flash drive: a steel cable makes sure no one walks off with your drive, a combination lock ensures the entire stick remains safe inside, and a data encryption function digitally guards your data. Not so much Bond as Houdini in my opinion.
Implications - In contemporary society, issues concerning security are at the forefront of many buyers' minds. When designing a product, companies must be aware of these concerns and try and outline a commodity that eases these anxieties amongst consumers. In doing so, a product will become more marketable.
Implications - In contemporary society, issues concerning security are at the forefront of many buyers' minds. When designing a product, companies must be aware of these concerns and try and outline a commodity that eases these anxieties amongst consumers. In doing so, a product will become more marketable.
Trend Themes
1. Security-inspired Products - Creating products that address consumer anxieties about security can lead to increased marketability.
2. Physical Protection Innovations - Developing physical barriers or safeguards for valuable items can enhance their perceived value.
3. Data Encryption Advancements - Improving digital security measures, such as data encryption functions, can enhance the appeal of products.
Industry Implications
1. Technology - The technology industry can benefit from developing more secure and physically protected devices.
2. Consumer Electronics - The consumer electronics industry should focus on creating products that combine physical protection and data encryption for enhanced security.
3. Cybersecurity - The cybersecurity industry has an opportunity to collaborate with hardware manufacturers to develop more secure storage solutions.
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